New Balance Custom Shoes: Made in USA

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Founded in 1906, the “New Balance Arch Support Company” manufactured arch supports. In 1960, the “Trackster” debuted as “the world’s first running shoe made with a ripple sole” (Wikipedia). Unlike other companies, New Balance still maintains a portion of manufacturing in the US. New Balance labels a shoe Made in USA when “the domestic value is at least 70%.” But, beyond this sizable commitment to local manufacturing, New Balance stands out for its colorful New Balance custom shoes.

Find Made in USA Shoes

From the New Balance site menu, choose MADE IN US & UK under MEN or WOMEN. Then, select from Men’s Made in USA or Women’s Made in USA under Categories.

Create your Unique New Balance Custom Shoes

Using the US customer website (denoted by the American flag at the top right), click NB1 Customize. Customizable Made in USA options currently include four Lifestyle models: 997, 574, 300, and 990v3. Four men’s Baseball cleats/turf shoes also offer customization to match team colors.

New Balance Custom Shoes: NB1 Customize Lifestyle

Once you find the shoe model you like, click on the shoe model to start the customizer.

As you can see, parts of the shoe (like “Base Collar”) are selected using the top arrows. Flip through the components, select available colors (not all colors available for all parts), and even add custom stitching on the back with the SIGN IT  feature. Use the VIEW feature to change view orientation or spin the customized shoe and see it from all angles.

NB1 Customizer: NB1 997

Below and above are a couple samples of the colorful shoes you can make. It might take you a while to customize your perfect shoe. So, be sure to SAVE & SHARE as you go through the various color combinations to make your unique shoe. Amazingly, New Balance indicates custom shoes can be made to order and delivered to you in only two weeks! When you’re ready to buy, click on the red shopping bag to select gender, shoe size, and quantity.

NB1 574: Sign It

So, build your perfect New Balance custom shoe, and add a little “Made in USA” to your shoe collection!

More Made in USA Shoes

Check out my Made in USA List for more Made in USA shoes. Just don’t expect them to be customizable like these special New Balance models!